Located near the intersection of Auburn Avenue and Hilliard St. NE, the Madam C. J. Walker’s Beauty Shoppe Museum and WERDSTUDIO honor the legacy of the first American self-made millionaire woman, Madam C. J. Walker, and the first Black-owned radio station, WERD.
Walker made her wealth by creating her own haircare and cosmetics line for Black women. There were beauty salons throughout the country that bore her name. Atlanta was one of the locations.
Ricci de Forest, the founder of the museum, is the steward of the space. After he purchased the salon space, he found out that the first Black-owned radio station was above the beauty shop. He married the two spaces together to create a museum celebrating their heritage. If you’re in Atlanta, I highly recommend a visit. Make sure you save time to hear the stories from Ricci.